Microsoft's classifieds business

Posted by Hylton Jolliffe

Merrell Ligons, whose profession is selling advertising for newspapers, cites a CNET article on the classifieds service Microsoft, code-named Fremont, is apparently readying and says: "I'll be honest with you folks, I'm starting to get a little worried. Online classified advertising accounts for 70 to 75 percent of online revenue for most newspaper websites. Even though I knew that sooner or later the big guns would set their sights on online classified revenue, I just don't feel confident that newspaper websites are quite ready to respond to this threat..."

Also see Slashdot and the article that sparked its discussion: Ben Charny's coverage in eWEEK.

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Category: Advertising | Classifieds

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