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Dec

19

Addition to the mix: Paul Conley on B2B publishing

Posted by Hylton Jolliffe

A warm welcome to Paul Conley, who blogs about B2B media at http://paulconley.blogspot.com. Paul, who started his career in journalism as a paper boy at age six, has worked as a reporter, editor, bureau chief, producer, and executive and worked at companies such as Knight-Ridder, CNN, Primedia and Bloomberg. To learn more about Paul, visit his website.

Recent posts of Paul's worth noting:

Communities build themselves: "I've been thinking a lot about community of late...and how B2B media companies can foster it. Community is, in a very real sense, the goal of publishing. Or at least it should be. We create content, share it with others, and together we consider that content's meaning. To an old-media guy, community is the trade show that his B2B magazine sponsors. To a new-media guy, it's the feedback function on his blog. But put those differences aside and note the similarity -- both of those guys are in the business of fostering connections. And that's a tough business to be in..."

Why are so many products so bad?: "Sometimes I wonder what people in B2B media are thinking. Much of what we do in this industry seems to be so ... crappy.
Certainly those of us on the editorial side of the game tend to blame the folks on the business side when our products are less than compelling. We complain that we are underfunded and understaffed. But I'm coming to believe that most of our problems aren't caused by slim budgets and greedy bosses. Our problems are caused by unambitious and unskilled journalists..."

Required reading vs. required interaction: "The simple truth is that although I continue to love the Journal, I find far more material of value to journalists in BusinessWeek. While much of the mainstream press has learned to adopt the tools of new media, only BusinessWeek has mastered them. As others struggle with understanding what conversational editorial is, BusinessWeek has adopted it..."

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