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May

8

Polling the World on "Trust in Media"

Posted by Tish Grier

The BBC, Reuters and the Media Center yesterday released the results of their Trust in Media research poll. Conducted across 10 countries worldwide, the survey measured the opinions of some 10,230 people on media, governments and trust. Ben Compaine gives a brief analysis of the poll: "Although the headline says that Fox News, by a fraction over CNN, is the most trusted source in America, that turns out to be a plurality of only 11%. The third most trusted source, ABC News, was named only by 4%. That is, the other 74% split their answers among dozens of others. Unlike the U.K. or Germany, newspapers are predominantly local, so large numbers of people no doubt identified their local newspaper as their source, fragmenting the cited sources."

Also worth noting: the survey found blogs the least trusted form of news, wiht 25% of respondents finding them trustworthy. Says Ben: "Actually I find that surprisingly high, as by their very nature blogs are much like op-ed columns, expected to have a point of view."

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