Search giant Google, Inc. announced that it has added 200 years' worth of newspaper archives to its Google News search feature. The Google News Archives Search feature takes keywords as well as dates and creates "a timeline of stories on a particular subject over the years."

Thus, if one searches for "1969" and "moon launch" Archives will generate a page that lists a full range of stories from major news publications pertaining to the July 20, 1969 Apollo 11 moon mission. Regarding advertising, another important aspect of Google, Inc, at this point there are no plans to place advertising links alongside archive search results, but sites that feature historical news may feature advertising alongside articles or choose to charge a fee for content.

What Google suggests is a great new tool for both history buffs and academic researchers, Terry Heaton calls "a major effort by the company to organize the world's information." The move not only positions Google as the prime search engine for historical information, but also "gives them the ability to make money off other people's content." Terry also sees how Google's innovation should be a lesson for local newspapers and broadcasters: "Don't get me wrong. Mainstream media companies have no choice but to make these deals (with the devil?), but we need to be learning at the same time that Google's mission is our mission -- especially at the local level -- and that the creation of local databases ought to be our first priority."

This is not the only new inroad Google is creating. Mark Ramsey finds a Google advertisment radio sales execs. The ad may say "radio" but Ramsey sees it as a reach into a broader range of audio broadcasting: "It's worth noting that while the ad emphasizes "radio" the true nature of the effort is guaranteed to cross distribution channel boundaries - to be truly "audio": Online, satellite, radio, you name it."