The New York Times profiles The Orchard, a company that's directly targeting the "long tail" of the music industry by focusing on music from small independent and foreign labels: "The economics of online stores is changing the financial calculations of the music business, making it profitable to sell a relatively small number of copies of a song, as long as a compact disc is not manufactured and distributed. So instead of trying to sell millions of copies of hundreds of albums, the standard music industry strategy, the Orchard hopes to sell hundreds of copies of thousands of albums."

The company, the piece explains, has rights to sell some some 650,000 tracks through services such as iTunes, Napster, and Yahoo.