Below are the most recent posts from across the Corante Network.

updated: January 18, 2007 - 5:26 AM

Ping Wales: Unused game equipment can help mental health

- Robert Andrews

Excerpt from Ping Wales:-

Unused game equipment can help mental health
Ping Wales, UK - 19 hours ago
By Robert Andrews | 17 Jan 2007. Gamers who received brand-new Wii or Xbox360 consoles for Christmas have been urged to donate their old machines to ...

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E-consultancy - Robert Andrews' Blog: Startup silenced - Talkr up for sale

- Robert Andrews

Excerpt from E-consultancy - Robert Andrews' Blog:-

Talkr, a text-to-speech web service that lets readers listen to written blog posts, has put itself up for sale after failing to turn a profit in two years.

Founder Chris Brooks revealed that 2,173 bloggers had bought into the service but that only 1,179 of them had agreed to accept audio advertising in the posts that Talkr converts.

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E-consultancy - Robert Andrews' Blog: Searchers tempted to check out Checkout

- Robert Andrews

Excerpt from E-consultancy - Robert Andrews' Blog:-

Google is ramping up its Checkout online payments service with a promotion campaign ahead of a rumoured imminent major development.

The PayPal-esque conduit for customer-merchant transactions launched last June after its rival inked an exclusive deal to facilitate Yahoo! customers' payments.

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Yahoo! News Search Results for "robert andrews": Crafty Geeks Launch Sewing 2.0 (Wired News)

- Robert Andrews

Excerpt from Yahoo! News Search Results for "robert andrews":-

Needlework and other grandmotherly crafts evolve into decidedly hip and stylish pursuits thanks to the internet. By Robert Andrews.

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Anytown, Online

- CyberJournalist.net

Across the United States, citizen bloggers and deep-pocketed entrepreneurs are creating town-specific, and even neighborhood-specific, Web sites where the public can read and contribute items too small or too fleeting...

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Blogging4Business: Government blog bashed for crossing PR lines

- Robert Andrews

Excerpt from Blogging4Business:-

The UK Government has come under fire for using a weblog to promote its proposed state pension reforms.

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Newspaper blogger wrote Saddam of hanging before death

- CyberJournalist.net

The Daily Telegraph pulled a blog by its US editor after he confessed to writing a news story about Saddam Hussein's hanging before the event had taken place resulted in...

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Successful hyperlocal business models 10 year away?

- CyberJournalist.net

"Realistically, it's going to take close to 10 years for the business models to be there and for there to be enough advertisers willing to give money to hyperlocal start-ups,"...

Category: weblogs online journalism media new media citizen journalism blog

updated: January 17, 2007 - 1:26 PM

How to Make Effective Online Video Ads

- New Media Marketer

Ad Age today reports on How to Make Effective Online Video Ads. According to a report released by Dynamic Logic all online video ads are not created equal.

There are a few things marketers need to be aware of when creating online video campaigns.
1. Make sure the brand is central to the online video ad.
2. Make sure the online video ad utilizes the unique features of the web (links, downloads, print, email, etc.)
3. Entertaining videos performed much better than boring videos.
4. The online video ad should jive with offline marketing efforts.
5. Accompany the online video ad with other online creative. Quite often there might be an opportunity to have a branded skin in which the ad plays.

Online video advertising is evolving quickly and once we have reliable metrics to determine effectiveness it will blow up. Marketers and Publishers need to understand what's going on with online video and be sure to utilize these best practices in your campaigns.

Link to Dynamic Logic Newsletter

Category: advertising

Verizon to offer hyper-local TV

- CyberJournalist.net

"FiOS1 will televise original features shot and produced by citizen journalists using high-definition camcorders and provide a platform for local user-generated content," the company said. A former ABC News producer...

Category: weblogs online journalism media new media citizen journalism blog

Human-aggregated content: 'a novel idea'

- CyberJournalist.net

In response to the posting about DailySource.org, Daniel Berger writes: Human-aggregated content is a novel idea in our current world of meta tags and key words, and one worth considering....

Category: weblogs online journalism media new media citizen journalism blog

User-generated video doesn't pay

- CyberJournalist.net

Market research analyst Screen Digest predicts that although 44 billion video streams -- 55 percent of all video content consumed in the U.S. -- will be created by 2010, the...

Category: weblogs online journalism media new media citizen journalism blog

updated: January 16, 2007 - 3:26 PM

The rebar of video

- yelvington.com - Steve Yelvington's weblog

Howard Weaver points to a Washpost piece on newspapers and video, and suggests a "good enough" approach: "... we don't need to be creating 60 Minutes quality television to get in the game. In fact, you might well argue that the opposite is true. I'd love to see us using cinéma vérité video to add value to all kinds of reporting. In Fresno, they've had good success using little digital video cameras that sell for less than $200." For the last couple of months I've been carrying around a cheap Aiptek video camera and showing it off, describing it as "the rebar of video." That's a reference to one of the Innosight/Clayton Christensen stories about disruptive innovation. The big steel mills were brought down by mini-mills that initially could only produce low-quality rebar (reinforcement rods, typically embedded in concrete). Well, here's the rebar. Here's the entry level.

Category: newspapers video

5 lessons learned from Footnote

- Hypergene MediaBlog - RSS 2.0

Unless otherwise specified, this work is licensed by Shayne Bowman and Chris Willis under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 License.
After doing my fair share of preaching on this blog for the last five years, I (Chris) now have firsthand knowledge of at least one thing a few days after Footnote.com 's launch: On the web you don't control your message, but you're welcome participate in the conversation you've started. Here are five more...

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updated: January 15, 2007 - 9:26 PM

Top news sites for November 2006

- CyberJournalist.net

Here are the top news sites in the U.S. for November 2006 according to Nielsen//NetRatings....

Category: weblogs online journalism media new media citizen journalism blog

E-consultancy - Robert Andrews' Blog: Nintendo boosts Game Christmas sales

- Robert Andrews

Excerpt from E-consultancy - Robert Andrews' Blog:-

Nintendo's Wii and DS Lite games consoles helped boost British retailer Game 's Christmas sales by 15.6% and the group now expects to reap higher annual overall sales as a result.

Demand for the innovative devices rocketed sales in the six weeks to January 6, with the Brain Training DS title amongst the most popular games.

Category: my work gadgets big media entertainment e-consultancy

E-consultancy - Robert Andrews' Blog: Wal-Mart ads ‘keep Pirate Bay afloat’

- Robert Andrews

Excerpt from E-consultancy - Robert Andrews' Blog:-

Asda parent Wal-Mart is reportedly placing banner ads on under-fire BitTorrent trading site The Pirate Bay.

Sweden-based The Pirate Bay grew into the world's largest torrent tracker last year, doing a roaring trade in illegally shared TV shows, movies and more. Law enforcers shut the site down in May, but it resurfaced, more popular than ever, just days later to torment the entertainment industry again.

Category: my work tv iptv online advertising big media rich media entertainment search engine marketing e-cons

Blogging4Business: Cisco takes to blogs to press iPhone trademark case

- Robert Andrews

Excerpt from Blogging4Business:-

Two groups of people are not happy with Apple's iPhone - developers, who fear (with little basis yet) that the device will not be open to their third-party applications, and Cisco, which is taking the Cupertino computer (and phone and music player) maker to court, claiming it already owns the trademark to the name "iPhone".

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Category: blogging4business

Blogging4Business: Europe trails Asia, but Britain bests Europe

- Robert Andrews

Excerpt from Blogging4Business:-

The biggest PR firm in the world has launched an also-pretty-big report into "the new model of peer-to-peer communications".

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Category: blogging4business

Beyond media-agnostic

- yelvington.com - Steve Yelvington's weblog

William Powers, writing for the National Journal "A dozen years ago, at the start of the digital-news era, a lot of media outlets assumed that the way to thrive in this new landscape of news was to be agnostic as to medium. ... "That philosophy gave us, among other things, those baggy newspaper Web sites that try to be one-stop destinations for every kind of content .... By being all things to all consumers, they lack the identity that builds loyalty. ... "Now big media companies are trying a new approach -- use different kinds of media to deliver different kinds of content. Analysis and big-idea commentary run on paper, while hard news and bloggy of-the-moment fare go online."