May 25, 2006

AJR: Newspapers adapting to Internet. Really.

- Small Initiatives - Sensible Internet Design

Rachel Smolkin at American Journalism Review writes that newspaper leadership won't just roll over and die at the prospects of the Internet, including (a) being disintermediated, (b) being unbundled, (c) having prices destroyed or (d) any mix of a,... ›››

May 19, 2006

Star Wars Weekends

- New Media Marketer

For all you Star Wars geeks out there, The St. Petersberg Times and TampaBayOnline.com have a pretty cool Star Wars promotion starting today. The promotion is sponsored Disney MGM Studios and includes a Walt Disney World® Theme Park admission,... ›››

Category: Advertising | E-Business | Newspapers

May 10, 2006

About those ads

- Notes from a Teacher: Mark on Media

Coming up on the editorial side of things, I never paid too much attention to ads. In fact, I can still go through a newspaper without seeing the ads, unless I consciously decide to look at them. But, in... ›››

Category: Advertising | General | JOURNALISM | Media

May 08, 2006

Joga Bonita

- New Media Marketer

I've never played soccer in my life but I married into a Soccer family, my brother-in-law is even thinking about going pro after college, he's awesome. A few weeks ago my wife volunteered to coach a kids soccer team,... ›››

May 03, 2006

Interactive Home Service Guide

- New Media Marketer

This past weekend we launched our first interactive Home Service Guide. I'm not one to toot my own horn but it turned out great. The vendor we worked with did an awesome job at putting this thing together pretty... ›››

Category: Advertising | Media | News | Newspapers | Web/Tech

May 02, 2006

It’s a’hard, it’s a’hard, it’s a’haaaaard …

- Small Initiatives - Sensible Internet Design

I'm planning to write an essay for this journal and the e-newsletter, and I need your help. Theme: [The Internet/The personal computer/Consumer technology in general] is still too hard to use. So do me a favor. E-mail me your... ›››

May 01, 2006

Follow the Web 2.0 money

- Small Initiatives - Sensible Internet Design

His healthy skepticism for so-called Web 2.0 showing, Nick Carr reminds us that the infrastructure providers reap the rewards of Internet bubbles, new or old: It's worth stopping for a second and thinking back to the old-school web -... ›››

April 26, 2006

Publish ’til the cows come home, then what?

- Small Initiatives - Sensible Internet Design

Vin Crosbie carries forward analysis by Prof. Robert G. Picard to a troubling conclusion: even with the fanciest of new media strategies in play, newspapers may be doing little more than buying time before death: Even if newspaper Web... ›››

April 24, 2006

MySpace design’s a page view farm

- Small Initiatives - Sensible Internet Design

The Techdirt gang notes a problem with all those page views claimed by MySpace, the social network juggernaut. Many appear to be low-value by-products, whether on purpose or not, of the site's clunky user interface. Techdirt points to an... ›››

April 19, 2006

Sterling goes solo

- Small Initiatives - Sensible Internet Design

Not sure how I missed this, but I found out today Greg Sterling left the Kelsey Group and has formed his own consulting enterprise, Sterling Market Intelligence. What's he covering? His new bio says he's "focused on online consumer... ›››

Registration evolution at Scripps sites

- Small Initiatives - Sensible Internet Design

The following item, regarding user registration at sites I work with in my "day job," was also posted to two newspaper industry e-mail lists. My apologies if you've already seen it as a member of either list. At 13... ›››

April 18, 2006

The Da Vinci Code Quest on Google

- New Media Marketer

Google has a branded promotion for The Dia Vinci Code movie on its personalized home page. If you have a Google personalized home page, click on "Add content" and you can add the widget for the Da Vinci Code... ›››

April 07, 2006

Red Bull Flugtag Advergame

- New Media Marketer

Thanks to Adverblog I was able to find this nifty advergame from Red Bull. It's just what I needed, something else to keep me from having a case of the Mondays. If you haven't seen office space then you... ›››

Category: Advertising | Media | advergames

Google Integrates Classifieds Into Search

- New Media Marketer

Charlene Li at Forrester points out that Google has taken another step into the classified space by integrating Google Base results into their search results. If you are searching for a house, apartment, job or used car you will... ›››

April 04, 2006

You Won't See these Tahoe Ads On TV

- New Media Marketer

The Chevy Apprentice contest is attracting some satire ads from folks who think SUV's are irresponsible. You can view a few of them on CNET. The Chevy Apprentice site allows you to drop text, video, and a soundtrack into... ›››

April 03, 2006

Thank You For Smoking

- New Media Marketer

First of all I don't smoke and think it's one of the dumbest things you can do to yourself. For those of you who smoke STOP!!! Now, the reason I'm writing this post is because of a 88 X... ›››

March 31, 2006

Thousands of New York Posts dumped

- New Media Marketer

According to NyDailyTimes.com tens of thousands of sponsored copies of the New York Post were sent from the press to the dump yesterday. I don't know if the two newspapers are competitors and I haven't been able to find... ›››

Category: Advertising | Media | News | Newspapers

March 29, 2006

The Hills Have Eyes Advergame

- New Media Marketer

This weekend my brother saw the movie The Hills Have Eyes. He said it was a must see so visited the website. They have a great advergame where you have to blast monsters and collect batteries for your flashlight.... ›››

Category: Advertising | Media | Web/Tech | advergames

March 28, 2006

Audience strategy talk in Hershey

- Small Initiatives - Sensible Internet Design

Thanks to the fine folks at America East/New Media World, the newspaper operations conference and trade show held every spring in Hershey, Pa., for having me back to lead a discussion this year. My talk Monday was on online... ›››

March 24, 2006

Google Seeks Patent on WiFi Advertising

- New Media Marketer

For months now Google has been working on a plan to roll out WiFi Hot Spots in major cities. Now they are seeking a patent on WiFi Advertising. The patent "describes a method by which an end user accessing... ›››

Category: Advertising | E-Business | Media | News | Web/Tech