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Corante Media Hub Network

March 01, 2006

In a Saturated Blogosphere, How Does Marketing Reach Out to People?

- Crossroads Dispatches

In a saturated blogosphere (most have few hits) how does marketing by blogs reach out to people? [Question #5 in So How Does It Feel to Be a Global Microbrand?] My answer: No one reads THE "blogosphere" - that... ›››

Category: innovators and creators | marketing | participatory marketing | weblogs | word-of-mouth marketing

February 22, 2006

A new shade of Memphis blue

- Small Initiatives - Sensible Internet Design

Because of all the NAA CONNECTIONS shuffling (conference ends today), I'm late acknowledging another significant Scripps site redesign. Corporate and site staffs put a smart new face on commercialappeal.com, site of The Commercial Appeal in Memphis, just yesterday. Building... ›››

Category: Advertising | Innovation | JOURNALISM | Media | Newspapers | design | marketing

February 10, 2006

The Isle of Serendipity and Intent Marketing

- Crossroads Dispatches

"Adams Branding, founded by legendary design icon, Donald Adams, has lent its innovative branding solutions and creative expertise to various national brands including, Proctor & Gamble, Starbucks and Johnson & Johnson. This year, Adams has engaged its "heart" and... ›››

Category: awareness | clear and resonant marketing | innovators and creators | marketing