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Corante Media Hub Network

May 08, 2006

Joga Bonita

- New Media Marketer

I've never played soccer in my life but I married into a Soccer family, my brother-in-law is even thinking about going pro after college, he's awesome. A few weeks ago my wife volunteered to coach a kids soccer team,... ›››

Category: Advertising | Direct Marketing | E-Business | Media | News | Television | Web/Tech | blog | tv

May 03, 2006

Interactive Home Service Guide

- New Media Marketer

This past weekend we launched our first interactive Home Service Guide. I'm not one to toot my own horn but it turned out great. The vendor we worked with did an awesome job at putting this thing together pretty... ›››

Category: Advertising | Media | News | Newspapers | Web/Tech

April 18, 2006

The Da Vinci Code Quest on Google

- New Media Marketer

Google has a branded promotion for The Dia Vinci Code movie on its personalized home page. If you have a Google personalized home page, click on "Add content" and you can add the widget for the Da Vinci Code... ›››

Category: Advertising | Media | News | Search | Web/Tech | advergames

April 07, 2006

Google Integrates Classifieds Into Search

- New Media Marketer

Charlene Li at Forrester points out that Google has taken another step into the classified space by integrating Google Base results into their search results. If you are searching for a house, apartment, job or used car you will... ›››

Category: Advertising | E-Business | Media | News | Newspapers | Search | Web/Tech

April 04, 2006

IS A NEW SET OF TWEELS IN YOUR FUTURE?

- New Media Marketer

One of my coworkers sent me images of the next generation of tires called Tweels from Michelin. At fist I thought it was a joke so I did a Google Search and sure enough it's true. There's a press... ›››

Category: News | Web/Tech

You Won't See these Tahoe Ads On TV

- New Media Marketer

The Chevy Apprentice contest is attracting some satire ads from folks who think SUV's are irresponsible. You can view a few of them on CNET. The Chevy Apprentice site allows you to drop text, video, and a soundtrack into... ›››

Category: Advertising | Direct Marketing | E-Business | Media | News | Web/Tech

April 03, 2006

Thank You For Smoking

- New Media Marketer

First of all I don't smoke and think it's one of the dumbest things you can do to yourself. For those of you who smoke STOP!!! Now, the reason I'm writing this post is because of a 88 X... ›››

Category: Advertising | Direct Marketing | E-Business | Media | News | Newspapers | Web/Tech

Carmen Sandiego Meets Facebook.com

- New Media Marketer

I just got an invite from a friend of mine to join a new social network called Where Are You Now. Where Are You Now integrates mapping tools so users can visually see where their contacts are anywhere in... ›››

Category: E-Business | Media | News | Web/Tech

April 01, 2006

New Way to Search for Mr. or Mrs. Right

- New Media Marketer

Are you tired of the whole dating thing? Besides isn't it just an expensive, time consuming, and emotionally draining way to search for that perfect mate. Well now Google has a new product called Google Romance and it promises... ›››

Category: E-Business | News | Web/Tech

March 31, 2006

Thousands of New York Posts dumped

- New Media Marketer

According to NyDailyTimes.com tens of thousands of sponsored copies of the New York Post were sent from the press to the dump yesterday. I don't know if the two newspapers are competitors and I haven't been able to find... ›››

Category: Advertising | Media | News | Newspapers

March 29, 2006

Forget Agnostic, Newspapers Need to Be Platform Proactive

- New Media Marketer

I came across this rant from The Media Guy on Steve Yelvington's blog. Dumenco states that trying to be platform-agnostic is "not enough anymore. Newspapers have to take a leadership role in becoming platform proactive -- presenting information precisely... ›››

Category: E-Business | Media | News | Newspapers | Web/Tech

March 28, 2006

Everything that can be a commodity, will be a commodity

- yelvington.com -

Greg Stein, chairman of the Apache Foundation, says the era of packaged commercial software is coming to an end, because open-source alternatives are wiping out the market: "All of your software will be free. It means that, over time,... ›››

Category: News | software

March 24, 2006

Google Seeks Patent on WiFi Advertising

- New Media Marketer

For months now Google has been working on a plan to roll out WiFi Hot Spots in major cities. Now they are seeking a patent on WiFi Advertising. The patent "describes a method by which an end user accessing... ›››

Category: Advertising | E-Business | Media | News | Web/Tech

March 23, 2006

TV Spots Losing their Effectiveness

- New Media Marketer

The results of a study conducted by Forresters Research in conjunctino with the Association of National Advertisers (ANA) show that 78% of national advertisers feel that the effectiveness of their TV advertising has deministhed in the past two years.... ›››

Category: Media | News | Television | tv

World Water Day Dannon Site

- New Media Marketer

Juxt Interactive has put together a great website for Dannon's Spring Water. It is one of the most interactive websites I have seen in quite a while. I would suggest spending some time on the site. Play a few... ›››

Category: News | Web/Tech

March 17, 2006

Best Time Waster on the Net

- New Media Marketer

I don't know how I stumbled across it but AOL and Time Warner have launched the First Broadband TV Network called In2TV.  There are other video services online but for people that grew up in the 80's and 90's... ›››

Category: E-Business | Media | News | Television | Web/Tech | tv

March 13, 2006

McClatchy to purchase Knight-Ridder for $4.5 billion

- New Media Marketer

It was announced a few hours ago that McClatchy to purchase Knight-Ridder for $4.5 billion.  As of right now thee aren't any plans for layoffs says Gary Pruitt, McClatchy CEO.  As anticipated some of the largeer newspapers will be... ›››

Category: Media | News | Newspapers

March 10, 2006

Google buys Online Word Processing Company

- New Media Marketer

Hmmm...  Earlier this week news leaked about Google's plans to offer onlie storeage now Google buys an online word processing company. Even though a Web OS might not be in their plans, one would have to wonder how long... ›››

Category: News

March 02, 2006

Online Ad Spending Soars 35%

- New Media Marketer

New York, NY (March 1, 2006) – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, a 30% increase over the previous revenue record of $9.6... ›››

Category: News

Wold Newspaper Advertising Conference & Expo

- New Media Marketer

I came across a link to The 16th World Newspaper Advertising Conference & Expo.  I've never heard of the conference but there are some great tips and news items on their daily article page.  Michiel van der Meer, Managing... ›››

Category: Advertising | E-Business | News | Newspapers | Web/Tech

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