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March 07, 2006

Passport to Understanding: Seeing Through Muwa's Eyes

- Crossroads Dispatches

  Muwa, top right, took these photos. I noticed she was more interested in being on the other side of the camera: The creator. At the last session at NewCommForum with Robert and Shel, a woman in the audience... ›››

Category: Social media | blog | citizen journalism | consumer generated content | deep hanging out | ethnography | global lens | innovators and creators | newcommforum | participatory marketing | storytelling | tsunami | weblogs

March 01, 2006

In a Saturated Blogosphere, How Does Marketing Reach Out to People?

- Crossroads Dispatches

In a saturated blogosphere (most have few hits) how does marketing by blogs reach out to people? [Question #5 in So How Does It Feel to Be a Global Microbrand?] My answer: No one reads THE "blogosphere" - that... ›››

Category: innovators and creators | marketing | participatory marketing | weblogs | word-of-mouth marketing